Rue des Mille is an artisanal brand that carries on the tradition of ready-to-wear jewelry, with an all-Italian twist.
Shine as you are is more than a motto: it is an invitation to shine with jewels that combine excellent raw materials, manufacturing skills and a versatile, contemporary design.
Craftsmanship is conceived as a treasure to be shared, and the ancient knowledge of precious metals goes hand in hand with the interpretation of everyday desires. It is indeed to the women of the present that Rue des Mille addresses itself.
They are what the brand likes to call “modern princesses”: no longer ladies confined in an ivory tower waiting for an unidentified Prince Charming, but true protagonists of the contemporary. Independent and ready to take life in bites, dreamers with feet firmly anchored to the ground, they move with grace and a fighting spirit. No magic, just good vibes.
Wearing a Rue des Mille jewel means having the possibility to shine at any moment, without limits. The fairy tale is no longer something to just listen to: it is an opportunity to live every day. And just as a craftsman shapes his work, in the same way a woman can create her destiny.
The history of Rue des Mille begins in 1985, in La Spezia. The company was born as a family production of wholesale gold, then specialized in silver in 2009. With sacrifice, intuition and passion, it manages to respond to market needs and create new creative languages.
The name “Rue des Mille” refers to the Via dei Mille, where it all began: the first wholesale business in La Spezia was located there. And the “R” in the logo, written in italics, is a tribute to the name and handwriting of father Roberto. When he passed away in 2013, his great ambition was to root the family talent in a brand with a strong and recognizable identity. So in 2016 the three siblings Federica, Tommaso and Giacomo revolutionized their lives and continued the work started by their father and until then skilfully guided by their mother and their uncle.
The new line-up sees Federica in charge of marketing and communications, Tommaso of creative direction and Giacomo of commercial development. Their multifaceted talents create a synergy capable of mixing artisan tradition and contemporary design, alongside a careful study of local and international distribution. Rue des Mille currently has four single-brand stores, a network of 500 multi-brand stores and distribution in Eastern Europe. So the dream becomes reality. Or rather, an ever-growing reality.
