Mom is the first mirror of life. When we are little we want to be like her, without a doubt. Then there is a moment, in the life of each of us, in which we stop wanting to be like our mother... and we begin to realize that, deep down, we have become her. In a gesture, in a laugh, in the way of wearing a ring or fixing our hair. In those little things that, like the most precious jewels, pass from mother to daughter without making a sound.
This campaign was born from there. From the desire to say thank you. It is an open-hearted letter written by Federica, our founder, to her mother. But it is also a letter for all mothers — those present, those far away, those silent and those who laugh out loud. It is a story made of images of yesterday and today, of memories, of love that crosses time.
“When I was little I wanted to be like you. Then I looked for my own path. And today I realize that, without wanting to, I am more like you than ever.”
We decided to tell it in a simple, authentic video, shot with the heart. Because certain connections shine brighter than any jewel.
✨ To those who taught us to shine, in every sense. Happy Mother's Day from Rue des Mille 💖
